This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. But iPhone hardware sales earned almost three times as much money during the same period.Necessary cookies are absolutely essential for the website to function properly. Those leaders also prefer subscription models because it can be easier to retain and monetize existing customers than acquire new ones.Īpple's services business, which is already driven by subscriptions like iCloud and Apple Music, reported more than $68 billion in sales last year. Investors and business leaders tend to prefer subscription models because the revenue is consistent and predictable. If the report is true, we might hear more when new flagship iPhones are announced this fall. But we could see it being a combination of the two, similar to Microsoft's Xbox subscription. We don't know any details yet about how this new service would differ from that. And there's a program called the iPhone Upgrade Program that allows customers to pay a monthly fee for ongoing iPhone upgrades and a warranty. Users pay for an Xbox in installments with a flat monthly fee that also includes online and software subscription services like Xbox Game Pass.Īpple already offers the Prime-like Apple One subscription service that includes (depending on the specific package) Apple Music, Apple TV+, Apple Fitness+, and so on. Further Reading 2022 iPhone SE review: Revving up a classic hot rodMicrosoft offers a hardware subscription for the Xbox Series S console, though, and that subscription might be similar to what we would see from Apple with the iPhone.
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